Evolution of Branding: The Art of Buzz

Evolution of Branding:
The Art of Buzzing the Online Handmade Industry

The roots of Branding run deep. Very deep. Historians believe that the practice got its start in Ancient Egypt (circa 5000 B.C.) where identifying marks were painted on livestock to signify ownership. The practice continued through the times of Ancient Rome and on into the Middle Ages. In Spain, where herds grew larger and the ranges for grazing continued to expand, the practice of Branding became a more permanent method developed with the use of fire heated tools.

During the 19th century, in the American Southwest, the age of the Vaquero was blossoming and so was the Branding irons used to burn the brand of the cattle ranchers onto the thick hides of their cattle. The open ranges and grazing habits became the requisite for identifying brands, so that when time for roundup and cattle drives to market came, the various ranchers could select their cattle from the herds.

And so it was for the American Buckaroo, who apparently had trouble pronouncing the Spanish word for “Cowboy”… and in the world today the branding of livestock continues to be an important means of identification even though cattle rustlers are mostly a thing of the past.

In the late 19th and early 20th centuries, Branding had gone beyond the cattle ranches of the Old West, and companies were using the process to identify the explosion of new products being manufactured throughout the world. Much as the real estate term “listing property” was derived in the Old West, so was the concept of Branding,

The creation of a Brand is an arduous task that got its roots over 6000 years ago. Today there are literally millions of products and services offered to the consuming public under a Brand Name. There are different elements to the process of creating a Brand Name that may include creating a Trade Name and/or a Trademark. In the United States, the government is a part of the process in the intervention and regulation of Brand Names to protect its owner’s use of the name. A registered Trade Name or Trademark are identified with varying symbols and legalize, and in the end the intent is the same; to provide the identity of a product or service.

Industrial implications of Branding are huge. A company name, a company trademark, a product name or trademark are all an essential part of protecting one’s property in a large and complex marketplace. And now, with an increasingly global economy the necessity is even more pertinent, not only for the legal realities but also for the competitive nature of the market.

Branding as a business tool developed slowly over many years and Brand Marketing became the way of the 20th century. Brand recognition is the key to successful marketing. It is a process of teaching consumers what the Brand wants them to know. For example Tide detergent may be one of the world’s most readily recognized products and Proctor & Gamble… the company that manufactures it. Kellogg’s makes Special K, Chevrolet makes Corvette. It seems simple, but the reality is that creating Brand recognition, especially for a new or little known Brand is a most challenging assignment. After all, who came up with the term “Corvette” anyway? Chevrolet, of course.

Creating a Brand is all about creativity. It is sort of a “Jack & Jill” effect: we must create in order to create. With all of the goods and services available on the internet and elsewhere, it is difficult to be original. If it were possible to count all of the words in the English language, and if you wanted to be really unique, what Brand Name word might you come up with? Kodak, Xerox and Kleenex come to mind… not to mention Corvette.

So, give your audience something they will remember. Be creative. Be unique. It doesn’t take conjuring up a new word that is idiomatic to Webster’s…it can be a group of words, a description of your products or how and what your product is or does. Create a short phrase about your goods or services. Create an acronym for your Brand Name. At the end of the day, be unique.

Analyze word competition. By using applications such as Google, Yahoo, Bing and others, perform tests on names that you like in order to judge how many others liked it before you did. This will be of aid when registering your Trade Name or Mark. Through the entire process always focus on consumer recall. If it’s hard to remember, they won’t.

In the digital marketplace of ecommerce it can be difficult to keep your products in the eyes of the consumer and your cash register ringing. A good example is the Online Handmade Industry. It is here that creators if handmade or handcrafted products open personal stores and shops on a multi-vendor website. There are a number if such sites on the internet that offer artists and artisans a place to sell their stuff in a targeted shopping environment,

The challenge is to keep a shop and the products therein as visible to the public as possible. After all, with over 100 billion live sites out there, the implication and scope of the web is enormous. Branding products will help with identifying a shop and create consumer recall. Different marketplace venues have different motives. If it is the intent of the site to maintain a large number of products on its pages the marketing of those products become the responsibility of the shop owner. The impact of Brand marketing can greatly increase a buyer’s ability to seek out a particular shop.

A concept in advertising is creating what is called sizzle. The idea is to create a commercial that is so well done that the viewer can hear the “sizzle” of a steak on a grill they watch on television. Creating sizzle in ads is much like creating buzz.

Getting people to talk about a shop, a product from that shop is the buzz that creates fame. And people talk all over the web, in forums, in blogs and chat rooms. Buzz is the culmination of Branding. Some call it internet inertia. When you create your product and people begin talking about it, over the internet or over the backyard fence, you will know you have arrived.

6 Essential Reasons Why A Single Cloud Services Provider Is All You Need

Going ahead with a single cloud services provider offers numerous benefits for your business ranging from enhanced commitment to transparency. A majority of the enterprises prefer to have it since it helps them manage contacts with other channel partners too. However there are mainly six reasons why businesses prefer them.

Reduce the burden of IT department

It is among the most important advantage for your enterprise. The IT department of your company can focus more on generating good business value rather than spending most of the time managing the hardware. More than hardware troubles, the complexity of dealing with multiple SLAs from multiple vendors that makes use of varied technologies and interfaces is yet another difficulty that can be avoided by partnering up with such service providers of cloud computing.

Ease of responsibility among the employees

Partnering with multiple providers of cloud services can raise confusion especially during circumstances in which something goes wrong with your network and the lack of a disaster recovery plan being assigned to a particular provider. Integration and accountability can be maintained with the provider taking the complete responsibility through hosting and networking and thereby maintaining the service quality across the whole of the infrastructure.

Solutions for problems can be easily identified

Partnering with multiple service providers of cloud technology will not provide businesses with a comprehensive service wrap or an assurance regarding end-to-end responsibility. However with a single provider, businesses can have a single point of contact at all times whether it is about migrating, scaling of the infrastructure, application management or on-boarding. A provider will take the full accountability of all kind of cloud services. Businesses can also avoid situations wherein providers blame each other whenever an issue comes up especially if businesses are partnered with more than one provider for cloud service.


The success of business services and resources depends up on how effective you are able to co-ordinate with your provider. The presence of multiple providers can hamper the level of integration and the presence of any standardization measures. A single provider of cloud service also allows seamless communication using popular communication services such as email, Voice and Instant Messaging applications. Moreover extra precautions should be taken by companies by focusing more on the security and compliance concerns while sharing the applications and sensitive data across varied services.

Lower Costs

Getting associated with a single provider in cloud computing also saves a lot of money for the enterprise. Businesses can negotiate for bundled services from a single provider at a cost-effective price. Staff costs associated with the IT department can be reduced and even the finance team has to spend less time when it comes to reconciling the budgets. Employees can improve their efficiency as they can easily integrate in to new services as the business grows without spending much time in management of the multiple patches as well as upgrades that occur across more than one portal.


Single cloud service providers are reliable starting from initial consulting to the solution design and from service management to network management.

Do You Think You Can Beat The Casino?

For those of you, who have thought of foolproof betting systems, read on. As you should already know, there are no poor bookmakers or casinos. To put it simply, a bookmaker, makes the books. They are like accountants who grab their share by keeping the odds on their side.Back in 1654 mathematical genius and self employed shoeshine agent, Pascal, devised a gambling system to beat the dealer. This is the first recorded instance of probability theory. Previously gambling odds were a bit of a hit or miss.The system revolved around increasing each consecutive bet to cover the losses of the previous bets and make a little profit on top when the win finally comes through.. To this day people still think they can beat the dealer only to find out that they eventually hit the table limits before they win, losing the lot. That’s the reason for maximum betting.If someone wants to bet 10k on the spin of the wheel all day long, I’m sure the casino will accommodate. After all, they have about a 3% house edge but the table limits are set out to kill off Pascal’s advantage over the house.One of my friends seems to come up with elaborate betting schemes. When we go to the casino, I just escape to the bar. I do pretty well at blackjack and more often than not cover my night but I never see casinos as a get rich quick scheme. Well not since my college days when I was on a winning streak. Three months with my entourage. Money was cheap, I invited friends & family out on a daily basis, buying the food & drink off my regular winnings. Why three months? Well one fateful day I walked in and lost the lot. Well most of it. I kept enough to see me by for the rest of the college year & never went back to the casino for 2 years. Nowadays, I still feel confident at the blackjack tables but I just go to the casino for the atmosphere, the company, food & drink. I play within my budget and never leave the casino kicking myself because I lost x amount.My gambling strategy? I keep enough money for my food, drink & taxi home. I keep my gambling budget. When I win I throw money in the bar kitty. When my friend with the gambling systems wins, I take a % off him and give it back to him when we are leaving.
So if anyone wants to know if the latest fad roulette gambling system on the internet works. Ill tell you straight. No. Maybe back in 1654 when Pascal was polishing shoes, it worked but casinos know all about this theory and have countered it with their betting limits. Casinos are big business. Do you think they set table limit to $10k just to avoid going bust? Of course not. Their betting limits merely stop you from using Pascal’s Probability theory & taking the slight edge away from the house.The minimum bet is in place to stop you starting at $1 and using Pascal’s theory before you hit the $10k mark. They will set a minimum limit at say $250. Now the max is only 40 times larger than the minimum.Let’s use the x40 to emphasize how Pascal’s theory is doomed in today’s modern casinos.
Let’s double up the bets1 x 2 x 4 x 8 x 16 x 32 x 64Now the odds are in your favor to win a 50/50 in the first 5, but if you do not do it by the 6th bet you are busted.Now you can cross your fingers and walk into a casino and try this. Sure you will win. Hopefully you don’t think this is easy because when you lose you will lose more than you won with this system.I remember sitting in a casino & 13 reds in a row came up. I put $10 on black for the hell of it. Red came up. I put $20 on black on the next spin. Red came up. I quit there. Then the black came in. I just added that true example as to how it is too easy to get sucked in & before you know it, you are the sucker at the table asking the floor manager to increase the maximum table limits.My advice for anyone going to the casino to try out their new foolproof gambling system. Don’t… Casinos are big business for a reason. They have countered your formula before it has been written. Go out with friends, have fun. Count your gambling budget as the cost of the entertainment & you can just enjoy your time at the casino.

Live Dealer Casino Games – Part One

Online casinos with live dealer casino games are still very expensive for the gambling businesses. In ordinary online casino a simple server will cope with hundreds and thousands of casino players, but as for the live dealer casino games it is more troublesome. To run the business it is necessary to have premises, special equipment (video cameras, real casino tables, etc.), smart dealers, powerful servers for video coding, equipment to broadcast the video online. All that, of course, increases the costs of live dealer casino games many times. That is why online casinos are offering its players only limited number of the games with live dealers. Besides the games would be the most popular ones. One more thing worrying the gambling businesses more than the costs of the games is confidence in the honesty of the online casino games. Majority of players believe that there is more chances to beat online casino with live dealer roulette or blackjack casino games than with a pure computer dealer simulation.And one more important issue is whether the games are suitable for a video performance. Maybe, most popular casino games are slots (slot-machines). Fundamentally, it is easy to make a video version of the slots: install a camera in front of the slot-machine, launch an indefinite spins of the reels and everything’s all right. But players prefer slots because of their variety. They would hardly like one slot, but many slots it is too expensive for a casino. Besides online casino video slots are just the same as offline analogues. That’s online casinos with live dealer casino games do not offer slot games.Rather different situation with one of the most famous and popular game – roulette. The nature of the game seen to be perfect for a games with live dealer. Apart of the popularity “live” roulette has some advantages over a computer one. First of all, if a player lost his money it is easy to blame online casino for manipulating the game in casino’s favour by utilising rigged software. The live roulette allows to remove any doubts. Besides some professional players are able to improve their odds by identifying mechanical irregularity of the wheel, tracking the dealer’s hand spinning the wheel, manner to threw the ball, etc.Technically it is easy to run a online casino with live dealer roulette games. The casino will need only one table with web cams installed. And indeed, in reality it would be uncomfortable for several gamblers to play at one table, no place to stand, the stake area is limited. Live roulette allows any number of gamblers.The blackjack, maybe, somewhat dominates over the roulette in its popularity. In the blackjack the casino domination is much less than in the roulette that is why some houses would rather undervalue it artificially. Playing blackjack with live dealer a player is capable significantly multiply chances to win with help of the cards counting.If in online casinos the pack is shuffled after every deal (a computer does it in fractions of seconds). But playing live dealer blackjack as well as in offline casinos almost a half of eight-decks is played that gives an opportunity to count the cards. But in contrast to the roulette there is a problem with the blackjack – this game technically is more complicated.

Online Casino Affiliate Marketing Tips: Increasing Your Commissions

If you have joined one of the plethora of online affiliate programs in the hope of earning a fortune and the dollars aren’t quite rolling in yet, you may be considering it a waste of time. However before losing all faith in the system, there are a number of ways in which you can turn your site into a moneymaking forum once again.Online affiliate programs can sometimes be an unpredictable venture. There are vast amounts of money available to be made, but unfortunately if you aren’t getting any of it then that is small comfort. However never despair because with a few small changes you can start building your site in no time. They don’t require spending huge amounts of money or investing days and days of work, but just a bit of careful marketing and some well spent effort can make all the difference.Firstly you may consider changing your affiliate program. The larger an industries potential clientele, the greater the chance of taking a chunk of it. Online gaming or casinos as they are better known to you and me, is a thriving industry that turns over billions of dollars each year. Like the entire online gambling industry, casino gaming has experienced unprecedented growth since it’s inception. Each year more and more people join, making more and more cash for the casinos and their affiliates.The casino affiliate program is a busy marketplace, but where there is a large audience it shouldn’t matter how many affiliates are lining up to take their custom. One of the primary reasons why it is such a large sub-industry is because casinos are notoriously generous with their payouts to successful affiliates. A casino affiliate can earn upwards of 35% of a players lifetime money generated for the site, meaning each time that a player they recommended plays and loses, you get a chunk of it.As a casino affiliate you must then start considering your own marketing for your affiliate site. If you don’t appear on a search engine list or anywhere else on the Internet how can you expect customers to find you? Through careful advertising on online search engines or through blog entries and forum posts a site can generate an extra traffic flow. After all in a business as variable as affiliate marketing you need plenty of traffic to maximise your chances of getting valuable clicks on your links.To make a success out of your casino affiliate program you may also need to tantalise and tease your visitors. If you have built your traffic and signed up to a profitable affiliate program, the last thing you want to do is lose their interest when they reach your site. Through emotive language and advertising the casinos exciting offers and opportunities you can grab a person’s attention. As an affiliate it is your job to essentially sell the sites that you represent, therefore you may want to choose the tone of a salesman. But remember that nothing is guaranteed, there are ways in which to optimise your opportunities, but no sure-fire remedies. A little hard work, careful advertising and most of all a dash of luck and you can be riding the crest of the casino affiliate marketing wave.